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The Online Consumer-Rating Effect
Most people believe what their peers say online about other businesses. According to a Nielsen survey, about 70 percent of consumers “completely” or “somewhat” trust consumer opinions posted online....
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New Year, New Testimonials
With the new year in full swing, a new look for your website may be in order. But when you consider a revamp for your website, consider including patient testimonials and reviews in the website design....
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Social Media Will Study Emotional Distress
Every day, we share so much data about our lives on Facebook and other social networks. It shouldn’t be a surprise to consider that people who suffer from emotional distress might also use the networks...
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Personal QR Codes Can Help First Responders
When a first responder arrives on the scene of an emergency call and finds an unresponsive victim, it can be a very delicate, difficult situation. Little information about the patient can drastically...
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How to Build a Better Hospital Blog
Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can help position your...
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Why Hospitals Need to Move into the Mobile Space
Mobile phones have changed the way many of us conduct our daily activities. We use them for everything from banking to social networking to playing Words with Friends. An estimated 280 million mobile...
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Local Directory Optimization Can Mean More Patients in Your Beds
Just like any other local business, a community hospital targets people in a local area. But if you’re in an area with a lot of competition, the difference between a potential patient visiting your...
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In Healthcare, Direct Mail Isn’t Dead
Direct mail can still be a beneficial medium, according to a recent study directed towards patients at the Heartland International Health Center (HIHC), which provides primary care to low-income,...
View ArticleWhy a GoPro Makes Sense in Healthcare Marketing
The world of healthcare moves at a very fast pace, especially in a hospital emergency room. You have physicians and other medical staff working around the clock saving lives. Why not recognize this...
View ArticleYou Won! Now What? Make the Most of Your Next Award
If you’ve ever been to the midway at a state fair, you’ve heard the cry. “EVERYONE’S A WINNER!” When I look at hospital marketing, I often hear that in my head. It seems like every billboard and press...
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